According to Reuters, a major faux pas was committed by messaging app Snapchat which was forced to remove a racially insensitive Lens it created for Juneteenth. The filter showed the Pan-African flag in the background and prompted users to smile. This would lead to the image of a chain appearing in the background; the chain would then break.
A spokesman from Snapchat parent Snap said in a statement, “We deeply apologize to the members of the Snapchat community who found this Lens offensive. A diverse group of Snap team members was involved in developing the concept, but a version of the Lens that went live for Snapchatters this morning had not been approved through our review process. We are investigating why this mistake occurred so that we can avoid it in the future.”