Snapchat has removed racist Juneteenth Lens, says it wasn’t approved

MTN unleashes new MobileMoney sending rates
May 26, 2020
This is how new whatsApp QR Code scanner has improved business communication
August 14, 2020
Past Friday, June 19th, the U.S. recognized Juneteenth. It is a holiday that celebrates the emancipation of those who were enslaved in the United States. In the wake of the social protests that took place in the U.S. following the murder of George Floyd, no U.S. company was spared for any branding or product that could be considered insensitive in terms of race.
That is why products like Mrs. Butterworth, Uncle Ben’s, and other iconic brands are being replaced.

According to Reuters, a major faux pas was committed by messaging app Snapchat which was forced to remove a racially insensitive Lens it created for Juneteenth. The filter showed the Pan-African flag in the background and prompted users to smile. This would lead to the image of a chain appearing in the background; the chain would then break.

A spokesman from Snapchat parent Snap said in a statement, “We deeply apologize to the members of the Snapchat community who found this Lens offensive. A diverse group of Snap team members was involved in developing the concept, but a version of the Lens that went live for Snapchatters this morning had not been approved through our review process. We are investigating why this mistake occurred so that we can avoid it in the future.”



Leave a Reply

Your email address will not be published. Required fields are marked *

Open chat
Let's Chat
Welcome to ENRICH EMPRESAS, how can we help you?
Powered by